Recent News and Press

In January 2018, EMW's news about adding a dedicated research department and appointing Elena Cueller as EMW’s Global Market Intelligence Lead was reported in the news. Read more.

In June 2017, EMW published a new article: Global Branding for the Small to Mid-Size US Enterprise: Making the Most of Marketing on a Budget by Brooke Fawcett, EMW Senior International Marketing Lead

EMW's Michael Stone, International Business Developer, is featured in the March 2017 issue of InBusiness Magazine.

EMW is featured in the December 2016 issue of InBusiness Magazine with news of the firm's new office in Chile.

Ken Wasylik is featured in Madison Region Economic Development Magazine where he discusses Global Business.

The following press release is from January, 2018: (click here for a pdf of this release)

Madison-based E.M. Wasylik Associates increases focus on global research capabilities; names full-time research lead

Madison, WI – January 16, 2018 – E.M. Wasylik Associates (EMW) has expanded its capabilities by establishing a dedicated research division within the firm, and by naming Elena Cueller as EMW’s Global Market Intelligence Lead.

Cueller will work on sales, marketing, and market insight initiatives for clients in her role as international research lead. She brings experience across a wide range of industries; she has a track record of researching Fortune 500 companies, analyzing web traffic to improve user experience, and producing promotional videos. Cueller has also worked as an analyst in the insurance industry, supporting product pricing and analytical reporting.

A graduate of the University of Wisconsin-Madison with a Bachelor of Arts in Economics and Spanish, Cueller spent a semester in Spain at La Universidad Complutense de Madrid and developed fluency in Spanish. Cueller will work with EMW clients on projects that include international business strategy/model formation, country market entry and development strategy, sales, marketing, and organizational development. 

The following press release is from December, 2016: (click here for a pdf of this release)

E.M. Wasylik Associates opens office in Chile, South America; Firm also expands team of international business specialists

Madison, WI – December 6, 2016 – E.M. Wasylik Associates (EMW) has expanded its international footprint by opening a regional office in Santiago, Chile; this is the firm’s first office outside the United States. EMW is a firm that assists businesses of all sizes expand their business operations to additional markets and countries around the globe. As these businesses look to expand their revenue and profitability, EMW works with clients on projects that include international business strategy/model formation, country market entry and development strategy, sales, marketing, legal, accounting and regulatory issues, and organizational development. 
 
Rodrigo Quezada is a new additional to the EMW team and is based in the Santiago office. He will lead the Latin American efforts for the firm in the role of International Business Director – Latin America. Mr. Quezada is a seasoned international sales and marketing, strategy and organization transformation professional. Read more.

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The following press release is from March, 2016: ( for a pdf of this release)

Madison-based E.M. Wasylik Associates LLP expands team

Madison, WI – January 13, 2016 – Audra Smith has joined E.M. Wasylik Associates LLP (EMW) in the role of International Business Associate. EMW is a firm that develops international businesses for companies expanding globally. Audra will be a center point for market development and entry studies and provide dedicated support to EMW projects around the globe.

Audra’s previous experience includes the Wisconsin Department of Agriculture, Trade and Consumer Protection in the International Market Development department, where she worked with Wisconsin agriculture companies in their global efforts. She also spent more than two years in Suji, South Korea and a half year in Amman, Jordan. Read more.

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The following press release is from January, 2016: (click here for a pdf of this release)

E.M. Wasylik Associates LLP adds global marketing expert to team

Madison, WI – January 13, 2016 – Brooke Fawcett has joined E.M. Wasylik Associates LLP (EMW) in the role of International Marketing Lead. EMW is a firm that assists businesses of all sizes with the intricacies of international business; Brooke will guide marketing strategies and tactical communication efforts for various EMW projects around the globe.

Brooke is an experienced professional with a successful history of creating marketing strategies and leading project execution for clients, with the end result of expanded growth, sustainability, and positive ROI. Her deep marketing background has taken her from working with small startups to large corporations, and she has created and implemented both B2B and B2C marketing strategies. Read more.