US Team

Our team boasts experienced international business executives.

Kenneth E. Wasylik, Managing Director

Ken is a skilled financial executive with over 30 years of experience building businesses worldwide. A Certified Public Accountant and Registered Investment Advisor Representative, Ken has been a senior financial executive with major international companies including Fiskars Consumer Products and Harris Corporation.

He has led and completed key strategic alliances, joint ventures and acquisitions with major global companies. He also has an established track record of developing sales networks, evaluating and implementing business plans worldwide through acquisitions, joint ventures and start-up operations, and global financial management. Ken attained a bachelor's degree in Accounting and Finance from Marquette University and a Master of International Management from Thunderbird School of Global Management.

Mike Stone, International Business Developer

Mike is a tri-lingual professional with a dynamic approach to business development and research. Mike provides a global perspective and enjoys the challenge of creatively navigating the sales process on complex international infrastructure projects. He has successfully cultivated business relationships on six continents and across diverse industries that include: Healthcare, Industrial Equipment, Mining & Construction, Fitness & Leisure, Foodservice, Metalworking, Hotels & Resorts, Commercial HVAC, Wine & Spirits.

Mike previously held positions in market research, government relations and direct sales. He earned his UW-Madison undergraduate degree, with a major in Economics and French and a minor in Spanish, while living in France. He competed for four years on the UW Badger Rowing Team and brings a strong work ethic and tenacious determination to any assignment, whether it’s identifying and approaching the right international distribution partner or producing a promotional product video.

Elena Cueller, Global Market Intelligence Lead

Elena is a key researcher on the EMW team and works on sales and marketing initiatives for clients. She brings experience across a number of industries including researching Fortune 500 companies, analyzing web traffic to improve user experience, and producing promotional videos.  Elena has also worked as an analyst in the insurance industry, supporting product pricing and predictive analytics.

Elena is a recent graduate of the University of Wisconsin-Madison with a Bachelor of Arts in Economics and Spanish. She spent a semester in Spain at La Universidad Complutense de Madrid and during her time of study developed fluency in Spanish. She was a competitive figure skater throughout college and continues her involvement with the sport as a coach. 

David Urintsev, International Business Developer 

David is an energetic professional who develops and implements strategies for both companies entering the international market and those poised for global growth. His experience includes overseas operations management and the creation, planning and execution of global marketing and business initiatives. Prior to joining the EMW team, David held several positions in retail buying and marketing and gained experience in financial analysis, vendor management, and ecommerce business growth.

Fluent in both Russian and Spanish, David has traveled to 50+ countries and is a skillful negotiator and navigator of different cultures and situations. David graduated from the University of Wisconsin with a Bachelor of Business Administration in Marketing, Management, and International Business, and earned Certificates from the Universidad de Sevilla (Spain) in both Spanish and European Studies.

Shane Rieder, International Business Development Associate

A key member of the EMW team, Shane brings a strong international business and economics skill set to the firm’s client. He possesses qualitative and quantitative skills in the form of statistics, finance, and analysis capabilities, presenting his finding concisely and succinctly to clients.  Shane provides excellent research results in a variety of industries, including mining, construction, health care, and fitness. Through his studies in his career, Shane has worked to develop strong skills in industrial structure and competitive strategy, and has a deep understanding of cultural difference and norms, and of international relations.

Fluent in Spanish and with experience living overseas for extended periods of time, Shane utilizes his dual-language skills with clients, partners, distributors and other stakeholders. He graduated from the University of Wisconsin-Madison with a BA and major concentration in Economics and Spanish, and spent a semester abroad at the Universidad Complutense de Madrid (Spain).

Daniel Clark, International Business Development Associate

Daniel brings to clients a strong understanding of the nuanced economic and cultural differences that arise from international projects, paired with excellent marketing analytical skills and focused on “boots on the ground” research capabilities. A strength is finding clarity while navigating global opportunities and challenges through research, analysis and communication. Prior to joining the EMW Team, Daniel worked in the health care and tech industries, gaining experience in Project Management, International Marketing, Product Implementation, Reporting and Analytics.

Fluent in Spanish and Portuguese, Daniel has an enthusiasm for cross-cultural communication and especially enjoys traveling to South America and Europe to sharpen his language skills. His international experience includes launching a sales application for international distributors in Central and South America, a year in Quito, Ecuador, and a semester abroad at the Universidade de Coimbra in Portugal. In addition, he has international work experience in Southern Africa. Daniel graduated from the University of Wisconsin-Madison with a BBA in Supply Chain and Marketing along with a major in Portuguese.

Brooke Fawcett, International Marketing Lead

Brooke is an experienced professional with a successful history of creating marketing strategies and leading project execution for clients, with the end result of expanded growth, sustainability, and positive ROI. Her deep marketing background has taken her from working with small startups to large corporations, and her expertise includes traditional and digital marketing, analysis, negotiation, and creating and implementing both B2B and B2C marketing strategies.

Brooke earned an MBA from Thunderbird School of Global Management. She holds a bachelors of science degree with a focus in marketing and has a working knowledge of both French and Spanish. She has worked on projects in Mexico and Asia, and her clients have spanned a wide range of industries, including manufacturing, finance, and retail.

Supporting EMW is an extensive network of specialists across the globe.