Working alongside a U.S. sports equipment manufacturer, we delivered a rapid Canada entry plan that generated six-figure sales within 12 months and then advised on EU expansion, including CE-mark requirements and whether a new product was needed for European demand.
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Taking Business
Further
E.M. Wasylik Associates supports international growth with a proven Global Expansion Strategy, helping companies expand confidently into new markets.
About us
E.M. Wasylik works closely with companies to create a tailored Global Expansion Strategy that helps them grow with confidence in international markets. As a true extension of our clients’ teams, we bring thoughtful international business expansion solutions shaped around each organization’s people, culture, and long-term goals. Through ongoing collaboration and adaptable global business expansion strategies, we guide businesses as they navigate Business Across Borders and uncover new opportunities worldwide.
Client Success
Robotics and Automation
EMW enabled a European automation equipment manufacturer to establish a U.S. subsidiary and expand into the North American market while continuing to serve the United States and Europe.
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Telecommunications and Brodband
EMW positioned a French fiber-broadband software provider to enter the U.S. by sizing the market, prioritizing funded states/segments, lining up customers and partners, and launching outreach—leading to trials, 15+ U.S. customers, and a new U.S. entity.
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Wine Industry
Our team accelerated a European wine producer’s U.S. expansion by identifying and vetting Midwest distributors, leading partner negotiations, and building a distribution network that now sells in 11 states and is driving rapid revenue growth.
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Sports Manufacturing
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Health Care Product Manufacturing
Working Together, we built a U.S. healthcare manufacturer’s distributor network and trade-show strategy in the Middle East, growing quotes from ~$2M to a ~$10M pipeline, then extended expansion into the Americas through targeted shows and local presence.
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Our team
Kenneth E. Wasylik
Managing Director
Ken founded E.M. Wasylik Associates in 1998 and brings 40+ years of global business-building experience across 120+ countries (with on-the-ground work in 85+), including senior finance roles at Fiskars Consumer Products and L3Harris, extensive leadership in alliances/JVs/acquisitions and sales network development, degrees from Marquette and Thunderbird, and service on the Wisconsin District Export Council and as past president of the Madison International Trade Association.
Larissa Stenglein
International Business Development Associate
Larissa Stenglein supports EMW with trade-commission experience, strong market research and deal-coordination skills, fluency in German (and working Arabic), and a background fostering U.S.–German partnerships at the German American Chambers of Commerce, backed by Economics/International Studies degrees from UW–Madison and study at the Vienna School of Business and Economics.
Shane Rieder
Global Market Intelligence Lead
Shane Rieder, EMW’s Global Market Intelligence Lead, delivers concise, data-driven research and competitive strategy insights across industries (from mining to healthcare), leveraging strong quantitative/qualitative analysis skills, deep international and cultural understanding, and Spanish fluency backed by Economics/Spanish studies at UW–Madison and a semester at Universidad Complutense de Madrid.
Michael Stone
Senior International Business Developer
Michael is a trilingual business development specialist who drives global market entry and growth across six continents and industries—from healthcare to mining—bringing experience in complex infrastructure projects, market research, government relations and direct sales, backed by Economics/Spanish/French degrees from UW–Madison and a strong cultural, problem-solving mindset.
David Urintsev
Senior International Business Developer
David develops international growth and market-entry strategies across six continents and multiple industries, combining global operations and marketing leadership with retail buying/analysis experience, Russian and Spanish fluency, travel to 60+ countries, and a UW business degree with Spanish/European studies credentials including a semester at Universidad de Sevilla.