Working alongside a U.S. sports equipment manufacturer, we delivered a rapid Canada entry plan that generated six-figure sales within 12 months and then advised on EU expansion, including CE-mark requirements and whether a new product was needed for European demand.
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Business
Across Borders
E.M. Wasylik Associates supports international growth with a proven Global Expansion Strategy, helping companies expand confidently into new markets.
About US
E.M. Wasylik works closely with companies to create a tailored Global Expansion Strategy that helps them grow with confidence in international markets. As a true extension of our clients’ teams, we bring thoughtful international business expansion solutions shaped around each organization’s people, culture, and long-term goals. Through ongoing collaboration and adaptable global business expansion strategies, we guide businesses as they navigate Business Across Borders and uncover new opportunities worldwide.
Case Studies
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Years of Experience
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In-Country Experience
Robotics and Automation
Together we enabled a European automation equipment manufacturer to establish a U.S. subsidiary and expand into the North American market while continuing to serve the United States and Europe.
Telecommunications and Brodband
Our team positioned a French fiber-broadband software provider to enter the U.S. by sizing the market, prioritizing funded states/segments, lining up customers and partners, and launching outreach—leading to trials, 15+ U.S. customers, and a new U.S. entity.
Wine Industry
Hand in hand, EMW accelerated a European wine producer’s U.S. expansion by identifying and vetting Midwest distributors, leading partner negotiations, and building a distribution network that now sells in 11 states and is driving rapid revenue growth.
Health Care Product Manufacturing
Collectively, we built a U.S. healthcare manufacturer’s distributor network and trade-show strategy in the Middle East, growing quotes from ~$2M to a ~$10M pipeline, then extended expansion into the Americas through targeted shows and local presence.
Our Team
David Urintsev
Senior International Business Developer
David develops global market-entry and growth strategies, is fluent in Russian and Spanish, and holds a BBA from University of Wisconsin–Madison with Spanish and European Studies certificates.
Larissa Stenglein
International Business Development Associate
Larissa Stenglein supports EMW with trade-commission experience, is fluent in German (with working Arabic), and holds Economics and International Studies degrees from University of Wisconsin–Madison.
Kenneth E. Wasylik
Managing Director
Ken founded E.M. Wasylik Associates in 1998 and has 40+ years of global business-building experience across 120+ countries, including senior finance roles at Fiskars and L3Harris, and serving as president of the Madison International Trade Association
Shane Rieder
Global Market Intelligence Lead
Shane Rieder, EMW’s Global Market Intelligence Lead, delivers data-driven research and competitive insights across industries, and studied Economics and Spanish at University of Wisconsin–Madison.
Michael Stone
Senior International Business Developer
Michael is a business development specialist fluent in Spanish, French, and English, with Economics and Spanish/French degrees from UW–Madison, supporting global market entry and growth.
Our Services
Business Development
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Business Strategy
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Market Research
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Gobal Expansion
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