After a long pause in international travel, EMW resumed international travel on behalf of their clients this summer. Getting much-needed face-to-face time with international contacts helped many clients continue to engage with international prospects, distributors, and partners, and was paramount to fostering and developing relationships. EMW’s…
Market research is an essential part of businesses across all industries. Research gives companies the tools they need to make informed decisions based on data and not just speculation. There are many different types of market research used by companies including brand research, competitor research, marketing…
Email marketing is a highly effective digital marketing strategy that we at E.M. Wasylik Associates encourage all of our clients to employ. Sending emails to prospects, leads, and customers can turn one-time buyers into brand loyalists. The messages you send to your target audience can be…
For many years, Mexico has been one of the most attractive destinations to receive foreign direct investment (FDI). Indeed, a number of factors are behind the country’s success in this field: An abundant and competitive labor force A stable government State of the art industrial infrastructure…
International Email Marketing Regulations Email marketing campaigns have become a common practice for most companies, but as the world has become more digital, the regulations for digital marketing have become more strict. In fact, many may not realize that sending a commercial email can be considered…
With the rollercoaster year that just ended, businesses around the world are trying to breathe a sigh of relief and are looking forward to a “return to normal”. Although preliminary indications are that a return to pre-pandemic normalcy will no longer be possible, there is at…
Although virtual trade shows have been around for years, most businesses haven’t paid much attention to them until the COVID-19 pandemic hit. In 2020, the trade show industry saw a spike of virtual trade shows out of necessity as companies looked for opportunities to network and expand their business despite international lockdowns and…
It’s no secret that COVID-19 has altered the way businesses convey their message to prospects, clients and partners. What was once a personal, face-to-face meeting, has turned into a seemingly distant Zoom call. Many of us have been working with Zoom for a month or two,…