Market Research

When it comes to exploring global expansion opportunities, companies need solid data and information to make informed business decisions. It comes down to three critical questions that enable a company to accurately determine its place within the international market:

The Three Big Questions

Is there a market for my product or service?

How big is the market for my product or service?

Will my company be successful in the market?

This trio of questions is the basis for EMW’s unique market research strategy. Our hands-on approach to research enables us to uncover the very specific and targeted information our clients need. The EMW team has extensive experience and know-how across a wide variety of research areas. In most cases our clients need a combination of different types of research to take answers to critical questions and then make the most informed business decisions. The following includes key examples of the types of research we perform:

International Market Entry

Market Entry

Determine countries and applications where there is the greatest opportunity for clients; understanding all potential barriers of entry.

Market Size

Understand the potential size of the target market; analyze the key opportunities in a particular city, region, country or continent.

Market Feasibility

Assess how successful our clients can be in meeting their business goals and objectives within a carefully identified target market.

Competitive Analysis

Competitive Analysis

Evaluate and analyze competitors’ strengths and weaknesses including: position in the target market, messaging & marketing, pricing and sales strategies.

Trade Show Research and Support

Trade Show Insight

Determine countries and applications where there is the greatest opportunity for clients; understanding all potential barriers of entry.

Tell us about your big questions