EMW Company Update March 2024

A Message From The Managing Director

The EMW team is off to a fast start in 2024 with travels to the Middle East, Southern Africa, Japan, Mexico and multiple points across North America for many of our clients.  Despite the economic challenges and ever-changing geopolitical landscapes throughout the world where there is uncertainty, we see many opportunities. 

Business remains robust, as does demand for products and services across a wide range of industries around the globe.  Companies continue to push the limits finding new markets for their products and services. EMW leads that journey wherever those opportunities may be. 

Reach out to us to start the conversation, and let’s see what the EMW team can do for you. 


Ken Wasylik

Michael Stone Celebrates 10 Years At E.M. Wasylik

Michael started as a market research intern with EM Wasylik Associates over 10 years ago, and has been instrumental to the company’s development. Throughout Michael’s tenure with EMW, he has traveled to every continent besides Antarctica and has conducted business meetings in more than 30 countries on behalf of EMW clients. Michael has arranged and exhibited at numerous trade shows in 10+ industries throughout the world with EMW.

Michael Stone on a recent trip to Paris, France

Michael’s role at EMW has grown rapidly since his early days as a market research intern. Today, as a Senior International Business Developer, Michael’s  responsibilities include managing international sales territories, developing and implementing market entry plans, traveling to industry events and other specialized market visits, and advising on outbound and inbound international business development.

A highlight from Michael’s career at EMW includes leading a successful US market entry and expansion for a French software company in the telecommunications industry by managing sales channels and software partnerships. Michael also helped a US food service equipment manufacturer obtain product specifications to develop the optimal distribution channels to supply Saudi Arabia’s Giga Projects associated with the country’s Vision 2030.

We look forward to seeing all that Michael will accomplish over the next 10+ years!

The EM Wasylik Team Continues Traveling To Global Destination On Behalf Of Clients

EMW Associates maintains their dedication to travel to global destinations on behalf of clients. Some notable trips from the first quarter of 2024 include: 

  • Healthcare Tradeshow in Dubai, UAE
  • Fresh Produce Convention in Hershey, Pennsylvania
  • Hospitality Industry Meetings in Quintana Roo, Mexico
  • Strategic Meetings in Doha, Qatar
  • Trade Meetings in Johannesburg, South Africa
  • Food & Beverage Tradeshow in Dubai, UAE
  • Telecommunications Tradeshow in Irving, Texas
  • Strategic Meetings in Yokohama, Japan
  • Foodservice Industry Meetings in Dubai, UAE
  • Fitness & Wellness Tradeshow in Los Angeles, California

Throughout 2024 the EMW team will continue attending and exhibiting at global events. Look out for us at:

  • FIBO in Cologne, Germany
  • Piscine Global in Lyon, France 
  • IDA in Las Vegas, Nevada
  • Upcoming market visits to:
    • Middle East
    • Germany
    • France
    • Italy
    • Japan
    • Mexico

Michael Stone outside the Connected America Tradeshow in Irving, Texas

Larissa Stenglein enjoying a meal after the Mid-Atlantic Fruit and Vegetable Convention in Hershey, Pennsylvania

David Urintsev in front of the Burj Khalifa in Dubai, UAE after a F&B Tradeshow

The EMW team enjoying a meal together after strategic meetings in Milwaukee, Wisconsin

Middle East Healthcare Opportunities Continue To Expand

The Healthcare sector in the Middle East has been steadily growing and all signs indicate that the opportunities for healthcare suppliers in the region will continue to increase. An aging population, in combination with heavy government spending into the healthcare sector, make the Middle East a very desirable market for healthcare equipment suppliers. Specifically, the six Gulf Cooperation Council Countries (Saudi Arabia, UAE, Kuwait, Qatar, Oman, and Bahrain) have significant government funding into the industry, as well as higher investment from the private sectors.

Although the Middle East is ripe with potential, it can also be a difficult market to enter, especially for companies with no prior market exposure. It is crucial to develop and implement a proactive market entry strategy to successfully take part in the healthcare industry in the region.

EMW Associates have been working in the Middle East healthcare sector for more than four decades, and have been exhibiting at the Arab Health trade show in Dubai for 10+ years with multiple clients. EMW has worked with all of the GCC countries, with the most experience in Saudi Arabia, the UAE, and Qatar. EMW has developed relationships with the major distributors in the region, even getting clients’ items specified with NUPCO, the Saudi public healthcare procurement platform.

If your company is questioning the best way to enter the Middle East healthcare market, reach out to EMW for advice!